You are currently viewing Lands Official Sponsorship Deal for Upcoming 2022 FIFA World Cup Lands Official Sponsorship Deal for Upcoming 2022 FIFA World Cup

[ad_1] has officially secured a sponsorship deal for the upcoming edition of the FIFA World Cup — one of the most viewed global sporting events, to be held later this year in Qatar. As per the announcement, the deal will give a major branding boost, with the crypto trading platform also securing branding rights within and outside the football game venues. The Singapore-based exchange will also be the exclusive crypto trading platform for FIFA events in Qatar.

While the total compensation for this sponsorship deal remains undisclosed, users will also be offered the opportunity to attend matches during the World Cup and win special merchandise, the exchange announced in a press release.

Speaking on the development, Kay Madati, FIFA’s Chief Commercial Officer said, “ has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football. We are delighted to have a global brand like join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.” has been largely affiliated with several sports events and deals spanning several markets. Back in July 2021, inked a $175 million (roughly Rs. 1,335 crore) 10-year sponsorship agreement with the Ultimate Fighting Championship (UFC). It also signed a $100 million (roughly Rs. 760 crore) sponsorship agreement with Formula 1, sponsoring its Sprint series in a five-year deal. Last November, also acquired the rights to rename the famed Los Angeles Staples Center to Arena.

Kris Marszalek, Co-Founder and CEO of said, “We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that can power the future of world-class sports and fan experiences around the world.”

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